So much is written about Men’s how to dress correctly these days that it’s easy to forget that there’s a certain etiquette attached to wearing fragrance too. And whilst the rules for smelling great aren’t quite as complex as those as those for getting the “black tie” dress code right, they’re still worth knowing. So here’s how to ensure your fragrance remains a weapon of mass seduction rather than one of destruction.

Know your limit. Applying Men’s fragrance is a bit like drinking beer: a little makes you sexier, more confident. A lot and you appear loud and shouty. A skinful and you’re marked out as the man to avoid.

Unfortunately, knowing when to stop can be tricky because our nasal receptors become rapidly desensitized to new odors, meaning we often can’t detect the very fragrance we’ve applied.

As a rule, people should only be able to smell you when they step inside your own personal “scent circle”, which is about arm’s length from your body. If you’re worried about overdoing it (and bear in mind that women have a better sense of smell than men) stick to what I like to call the two-sprays rule. Two squirts of any fragrance are enough for its presence to be felt without it being overpowering. If you really must herald your arrival before you enter a room don’t do it with Brut – get yourself a bugler.

Apply right. When Men’s are spraying eau de toilette apply from a distance of at least six inches so that the fragrance doesn’t form a concentrated “puddle” in one area on your skin. If you want it to last and be noticeable without being overly obtrusive, try applying to the chest or biceps – where it will be trapped between your skin and your clothing.

fragrance can do amazing things. It can boost your confidence, revitalize your senses or help create the perfect romantic mood. There are some situations, however, were wearing a fragrance is always a faux pas.

Places never to wear eau de toilette include swimming pools (the odour of chlorine is enough of a challenge for most swimmers), beaches (people go to smell the sea, not your sandalwood and besides, fragrance can make skin photosensitive) and – my own personal bête noir – on aeroplanes (at 30,000ft there’s no escaping an olfactory overload).

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